How to distinguish the original and why do you need to buy original Italian beds?

Italian furniture is always a sign of good taste, it was popular and loved at all times. Italians produce amazing products. In addition, many furniture factories in other countries produce furniture at Italian enterprises. In addition, the popularity of Italian furniture is growing rapidly every year. What does it say? Right. On the contrary, they are always looking for new technologies and improving. Italy is always the benchmark of style and quality. And not only in the furniture industry. Italians value their reputation, which guarantees undiminished popularity, in this regard, and counterfeits for Italy are always many.

Cheaper production in the furniture industry

Over the last decade, our products have changed a lot. We all remember the shoes that have not been fitted for generations and the furniture that has served not a dozen years.

Today, our enterprises adhere to the tactics of cheaper production. The halls of shopping centres are filled with cheap furniture. We find furniture everywhere, which used to be found only in social areas. Manufacturers sell only price. Externally, this furniture sometimes looks attractive if you look from a distance, but differs from the Italian cheap price (not always) and disgusting quality.

There are people who will say: «Modern ISPs will do whatever you want if you stand over them.»

The key phrase here is «stand over them». Well, if you have time, desire and necessary knowledge for the production of furniture. We have a customer who has already «stood» over one manufacturer. The bed was made qualitatively, nothing creaked, looked good – the client was satisfied, literally, with his work. But when we brought in the adjustable bases and the mattress, it turned out how well it was made on the outside, how awful it was made on the inside. Namely, the base in the headboard went well, and the legs did not fit. There was a big difference in width, our specialists had to work for many hours to bring it to mind. By the way, after 2 months the fabric of the bed lost appearance.

Now let’s look at the materials from which the forgery is made

If local craftsmen buy good Italian fabrics that do not spread out in half a year, foam, the density is not 25-35 kg/m3, 50 kg/m3, beech for frame, instead of birch or pine, German hardware, not Chinese, which will not creak. All of the above will be purchased and imported, customs and certified separately. In addition, everything will be purchased from others. For one of your beds, no one will roll a fabric from Italy. Therefore, each of the sellers of fabric, foam, accessories, etc. will sell with a mark-up their goods. The manufacturer will set the mark-up above and the seller will set the mark-up. What do you think the price will be? – The bed will be more expensive than the original Italian, because in Italy everything is imported without customs within Europe – beech – grows, accessories from Germany – no problem, the largest factories for the production of latex – in Belgium, foam – Italy. It is granted once – a lot of finished products. If you bring everything separately, then for each material separate certification, and, plus, for the finished product certificate.

Now imagine the extent to which cheap materials are used by such manufacturers. And the price is often not based on costs, but on the cost of the original.

In Minsk there are organizations that sell fake beds Mollyflex®, Noctis®

Over the last three years, our company has grown, namely, the number of firm salons has increased, partners have appeared. Most importantly, the brand name Mollyflex®, Noctis® has gained in popularity and recognition. We have worked very hard to achieve this. Today we have a huge portfolio of brought beds and mattresses. And there is the reverse side of popularity – appeared willing to come to everything ready and remove all the cream with years of effort.

There are organizations in Minsk that sell local beds under the name Mollyflex® or Noctis®. All would be nothing, but their beds are made in Belarus, and artisans have no reputation – «garage production». Most importantly, people are not informed about where the forgery is made. They are sold as the original. I think if you wanted to buy a fake for the Italian bed, you would do it consciously, given all the minuses of such a decision, or at least want to be aware that you are not buying years of experience of the best Italian masters, but the craftsmanship of the local IP-maker.

I think some of you are already facing a situation where there is no factory bed on display in the salon. You are told something like: «Go to the salon Molliflex, pick up a bed, and we will bring you the same, even cheaper», or «look on the site, we will bring you any». If so, below is the information for you.